Doug Hiltz
Founder of Zero Give Up and Creator of STAND in a good way.
Helping individuals and organizations move from automatic reaction to intentional value-based response.
Living in a good way begins with how we show up for ourselves and others
Whether you’re learning to respond instead of react, rebuilding trust in yourself, or becoming the person you were meant to be, Zero Give Up provides the tools, programs, and community to support the journey.
WHAT ZERO GIVE UP MEANS
Zero Give Up is not about grinding or pushing through pain.
It is about refusing to abandon yourself.
The relationships we have with ourselves and others are shaped by how we show up.
When we repeatedly show up in a good way, we all grow stronger.
Zero Give Up exists to help strenghten those relationships one day at a time.
Why We Lose it/Ourselves
Most people don’t need more information.
They need a way to pause.
Modern life pulls us in every direction.
Stress, conflict, fear, grief, addiction, overwhelm, responsibility, and constant distraction can leave us reacting instead of responding.
When that happens, we slowly lose sight of who we are and how we want to show up in the world.
That question led to the creation of STAND.
Most regrets happen in a few seconds.
A harsh reply.
A destructive choice.
An old habit.
A moment of anger, fear, shame, or overwhelm.
STAND was created for those moments.
- Stop the Surge/Spiral
- Take a Conscious Breath
- Assess the moment
- Navigate with Teaching/Values
- Do the Intentional Right Action
Grounded in lived experience and guided by the Seven Grandfather Teachings, STAND helps create space between impulse and action.
OUR MISSION
Our mission is to help people strengthen the relationship they have with themselves and others.
We do that by providing:
• structure instead of chaos
• community instead of isolation
• tools instead of shame
• progress instead of pressure
OUR VISION
We believe the world needs fewer “hustlers” and more grounded, steady humans.
Zero Give Up is building a global community of people who:
• keep small promises
• support each other
• grow without burning out
• and don’t give up when things get hard
THE FOUNDER’S PATH
ZeroGiveUp didn’t start as a business.
It started as a decision.
When I stopped drinking, I began realizing I had slowly disappeared from my own life.
That opened the door to a deeper journey—not just of identity and sobriety, but of healing and responsibility.
As I reconnected with my Métis roots, the local Indigenous community, and the Seven Grandfather Teachings, I began to see something clearly:
Living in a good way isn’t about perfection.
It’s about showing up—again and again—with honesty, truth, courage, humility, wisdom, love, and respect for yourself and others.
ZeroGiveUp was built from that place.
THE FOUNDER’S PATH
Zero Give Up did not begin with a business plan.
It began with a realization.
I was slowly disappearing from my own life.
Recovery gave me the opportunity to rebuild my relationship with myself and reconnect with the values that mattered most.
As I reconnected with my Métis roots, community, and the Seven Grandfather Teachings, I came to understand that living in a good way is not about perfection.
It is about showing up—again and again—with honesty, courage, humility, wisdom, love, respect, and truth.
Everything inside Zero Give Up grew from that realization.
WHAT WE PRACTICE HERE
ZeroGiveUp is guided by values drawn from the Seven Grandfather Teachings:
• Love — for yourself and others
• Respect — for where you are in your journey
• Courage — to keep going when it’s hard
• Honesty — about what’s actually happening
• Wisdom — gained through experience
• Humility — knowing we’re all learning
• Truth — about who we are and who we’re becoming
These aren’t slogans here.
They’re how we build habits, community, and change.
WHAT EXISTS INSIDE ZERO GIVE UP
ZeroGiveUp is a full growth ecosystem, including:
• The 21-Day Reset – for mental and emotional stabilization
• Evolve 90 – a long-term personal evolution system
• A growing course library
• Habit and goal tracking tools
• Reflection and journaling systems
• A private community for mutual support
• Daily prompts and guided challenges
a safe place
This is not a one-time program.
It’s a place people come to build themselves.
Most people begin with the 21-Day Reset.
It’s designed to calm the system, clear the noise, and help you feel steady again before you move forward.
WHY THIS IS DIFFERENT
We don’t believe people need to be fixed.
We believe they need to be supported while they remember who they are.
ZeroGiveUp is not about becoming someone else —
it’s about coming back to yourself.
CLOSING
ZeroGiveUp isn’t about becoming someone else.
It’s about becoming someone you can stand behind —
in how you live,
how you show up,
and how you treat yourself and others.
That’s the journey we’re on here.